Why your brand needs to ‘friend’ your audience

Why your brand needs to ‘friend’ your audience

by | Jun 14, 2021 | Uncategorized

Why your brand needs to ‘friend’ your audience 5 ways to get to know your audience By Saumyaa Shukla   Whether you’re a small business owner or you work for a large corporation, getting to know your target audience is super important. Why? Well, back...
Value vs price – how do you decide what to charge?

Value vs price – how do you decide what to charge?

by | Mar 23, 2021 | Uncategorized

What’s the difference between value and price? Lately, I’ve had lots of similar conversations with smart, up-and-coming businesswomen. They’re confused between value vs price – they’re trying to work out how to align their value proposition with what price they should...