Bondi Active

Elevated online presence

Fitness - Online Retail

What we did

Social Media Management
Photo & Video Shoots
Reel & Content Creation
Graphic Design
Email Marketing
Blog Writing
Event Management


With the world’s favourite beach playing muse, Bondi Active design wearable wellness that expresses the Bondi way of life. They are a bold, body-loving and performance-driven brand who design stylish workout staples.They play by their own rules. Their audacious approach to athleisure prioritises pleasure & purpose and meaningful action. Beyond Bondi Active's coastal cool they are fiercely committed to keeping beaches beautiful and supporting the local community.

The brief

Bondi Active were looking for a social and digital marketing agency who could help them create a video led social strategy to leverage digital audiences on their social channels.

The solution

Once appointed, Digital Collective's implemented a social strategy focused around elevating their brand by utilising high quality video and photography content. Our vision for the brand came to life through a process including storyboarding ideas, presenting photographer and videographer, styling, producing and then editing the content.

The extensive content planning delivered photography, videography and behind the scenes content which means we have been able to implement a rich marketing strategy with many pieces content to extend the life of a number of campaigns.

Day to day we manage the digital and socials strategy for Bondi Active, including social strategy, content creation, copywriting, posting, blog writing, email marketing, influencer interviews, photoshoots and more.

With the success of the relationship, we are now working on the Bondi Active store launch campaign, providing end to end event management services including event ideation, invitation design, event management and digital and social activation.

Quick Stats

Delivered 240K page impressions over 5 months

Grown organic social following by 5%

84K impressions on launch video for the Bergs & Baseline campaign