Dr Jodie

Personal brand growth

Dr Jodie, The Anxiety Clinic and The Mind Strength Method

What we did

Website Design & Development
Organic Social
Content Creation
Brand Development
Blog Writing
Email Marketing
Podcast Creation
Event Management


Dr Jodie is an award winning Clinical Psychologist, Anxiety, Resilience & Mindset Expert and Business Strategist who drives transformation in leading CEOs and organisations while connecting at the heart of parents, educators, kids and teens.Hailed as a “formidable person to have on your side”, Dr Jodie “helps leaders and organisation cut through the noise to remain calm, focused and more productive”.
Dr Jodie is frequently sought as a mental health thought leader for TV, radio, digital and print media, including Sunrise, Today, Seven News, 2GB, Vogue and SMH. She is the creator and host of the Podcast ‘Where to From Here?’, where she dives deeply into the personal stories of people who have experienced anxiety and how they have transformed these challenges into a superpower. Dr Jodie is passionately committed to sharing her voice to create a better world.

The brief

Dr Jodie needed an agile digital marketing team who were able to define audience, evolve the meesaging and grow her 3 brands, Dr Jodie, The Anxiety Clinic and The Mind Strength Method.Dr Jodie was looking for a team who could be an extension of her team and help with a variety of digital marketing tasks and projects including podcast creation, social strategy, copywriting, presentations, keynote, partner management and more.

The solution

Digital Collective has designed a clear brand strategy for all brands including defining audience personas, defining fonts, tone of voice, brand colours and social aesthetic.

Day to day Digital Collective create all of the social content, copy and planning for Dr Jodie, The Anxiety Clinic and Mind Strength.

Dr Jodie was keen to explore the medium of podcast as a way to continue her storytelling and engagement strategy, so we have developed the first season of "Where To From Here" an intimate session with guests exploring anxiety as a superpower.

As part of the rebranding piece of work, we focused on elevating Dr Jodie's personal brand to ensure we maximised her brand appeal with all of her audiences. This included a styling session, hair and makeup, photo and video shoot.

In addition we have used this refreshed personal brand to update and elevate Dr Jodie's keynote speaking profile. As part of this we created refreshed sizzle reels and content to distribute to Speaker Bureaus.

Digital Collective designed and developed a custom WordPress website for Mind Strength by Dr Jodie. The website integrated various lead generation forms, and comprehensive blog used as a space to publish Dr Jodie's media appearances and articles.

Dr Jodie's brand and expertise to online audiences. We are continuously evolving the digital offering for Dr Jodie and her brands and have plans to launch an online course later in 2022.