Client: The Power Within

A coach connector business aiming to connect coaches with individuals and organisations to help maximise their personal and professional growth.

Industry
Health & Wellness

Location
Singapore

Services
Brand Strategy
Tone of Voice & Copywriting
Identity Design & Guidelines
Social Media Strategy & Planning

The Brand

Recently founded by Angela Foulds, Angela came to us to help her take her brand to market. She wanted clarity on how to define her offering and how she should speak to her audience. Her ultimate goal was to grow her database and to start approaching clients to sell coaching programs.

The Brief

Clearly define TPW’s offering so it could achieve the goal of growing the database and kickstart a strong sales strategy. Create a brand with a brand strategy and tone of voice to help it resonate with its ideal audience. Create a strong visual and verbal identity that will help people admire, respect and trust the brand. The way a brand expresses itself needs to be both connected and consistent.

The Solution

We conducted a brand discovery session to define The Power Withins’ brand. Defining an overarching concept to symbolise TPW’s goals of what its customers will gain from TPW’s programs and coaching.

We were inspired by the peacock which symbolises awakening, confidence, integrity, self-expression and self-love. We then created the TPW’s Unique Selling Proposition, which covered what they do, who they do it for and why they do it better than anyone else.

Helping discover the TPW brand’s mission including their company objectives and how they’re going to achieve it. With a clear and strategic vision, to capture their overall philosophy and direction for the business. Developing the brand’s core values. We gave clear definitions of how this could resonate through the brand tone of voice. This helped gain clarity of The Power Within and gave Angela a framework of how to write her website, blogs and social media posts in a way that would resonate with TPW’s defined audience.

The Logo

Creating a visual identity including a new logo that symbolises transformational focus, positive change and the ever-evolving and growing self. Delivering a cohesive brand guide to enable consistent and professional design and messaging communications and maintain the quality and integrity of The Power Within’s image.

Colour Strategy

Defining a strong colour palette that not only expresses energy, dynamism and Angela’s own passion and energy, but also strategically and visually differentiates the various service categories of the brand: Organisations, Entrepreneurs, Individuals and Angela as ‘The Coach Connector’.

Typography

Applications

Drafting a clear and strategic vision, to capture their overall philosophy and direction for the business. Developing the brand’s core values. We gave clear definitions of how this could resonate through the brand tone of voice. This helped gain clarity of The Power Within and gave Angela a framework of how to write her website, blogs and social media posts in a way that would resonate with TPW’s defined audience.

Social Media

Planning a social strategy which included a month of social media posts together with a six month plan that will be used to create intrigue and awareness, generate new audiences, leverage existing coach audiences with cross-promotion and partnerships and use CTA to convert strong intentions into a sale.

Designing an extensive suite of social assets to clearly and easily communicate the different service categories and to support TPW’s key messaging themes to its audience across digital, social and marketing channels. These templates were then set up in Canva to enable the TPW team to design and post independently.

“Wow what a dream team! If you’re looking to start your own business and need help with the branding, social media, brand personality, tone of voice etc, Digital Collective Co is the ONLY way to go! Each team member has their own unique super powers and will work thoroughly to produce something amazing, with meaning, that you will love. They’ve been really fun to work with and very supportive along the way. I would highly recommend!”

Angela Foulds
Founder & CEO | The Coach Connector