The Collective Blog
The Digital-Collective.Co team is made up of some inspiring writers with stories and perspectives to share. Read our digital marketing blog for an insight into the minds and attitudes of our brilliant team.
Why your brand needs to ‘friend’ your audience
Why your brand needs to 'friend' your audience 5 ways to get to know your audience By Saumyaa Shukla Whether you’re a small business owner or you work for a large corporation, getting to know your target audience is super important. Why? Well, back in the good...
Value vs price – how do you decide what to charge?
What’s the difference between value and price? Lately, I’ve had lots of similar conversations with smart, up-and-coming businesswomen. They’re confused between value vs price – they’re trying to work out how to align their value proposition with what price they should...
Shopify vs WordPress – what should you choose for your eCommerce site?
We asked our web dev guru Pash Pradhan all about the differences between Shopify and WordPress for your eCommerce site. What are the main differences between Shopify and WordPress? Shopify is an online platform for eCommerce sites. It’s a website builder where you can...
Pivot marketing 101 – how you can thrive in 2020
By Caitlin Wright Is 2020 not really working out the way you expected? Let’s face it, when we wrote our 2020 goals, we didn’t imagine a global pandemic, lockdowns and worldwide anti-racist protests did we? And we’re only at the beginning of July 😨. If you’re running a...
9 ways brands can support the Black Lives Matter movement
By Catherine Rolley Many of us have been saddened and shocked by the stories of racism we’ve heard over the past few weeks. Since George Floyd was killed under the knee of a police officer in late May, we have been reminded about the appalling statistics of black...
How to stay productive when working from home
By Caitlin Wright Found yourself suddenly WFH? Let’s face it, it can be hard to stay productive when the fridge and TV are soooo close and no one is looking over your shoulder. I usually love working from home and usually find it really productive. But with this...
Digital-Collective.Co has launched and so has our podcast series ‘A Moment With Modern Mentors’
Digital-Collective.Co is a new way of working. Over the last few months we have been lucky enough to put together a seriously impressive collective of digital experts across the fields of design, social, marketing, advertising and web development. We have just...
Why I’m Choosing to Look At Losing My Job Because of COVID-19 As An Opportunity in Disguise
By Catherine Rolley COVID-19 is to our lifestyles what Uber was to Taxis; there’s no denying the virus has wholly disrupted our collective existence. While trying to #flattenthecurve, we’re witnessing a scarce moment in history: what happens when you hit pause on...