Mia McLeod

Business Boss Collective

From Boardroom to Brand Builder

Strategic marketing leadership shaped by decades of experience, global campaigns, and founder-driven growth.

Fractional CMO services and strategic growth consulting for founders, scale-ups, and purpose-led brands.

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Strategy

Business Planning

Ideation

Creative Direction

Digital & Marketing

Business Forecasting

Strategy Business Planning Ideation Creative Direction Digital & Marketing Business Forecasting


I work inside growth-stage companies to lead marketing with clarity, commercial focus, and momentum. I align brand, funnel, team and performance - driving results without the cost of a full-time CMO.

I help businesses scale with strategy, not chaos.

With over 20 years of experience, I’ve helped artists go platinum, built digital divisions inside global corporations, and scaled startups to seven figures. I’ve also acquired and rebuilt eCommerce brands - getting hands-on to solve what’s not working and scale what is. I don’t just consult - I lead, operate, and deliver outcomes.

My background includes senior roles at Walt Disney, Sony Music (in Australia and the UK), Universal Music, and NineMSN (Microsoft & Channel Nine). I helped launch music streaming in Australia through landmark deals with Apple, Spotify, Telstra, and Vodafone, and led global campaigns for artists such as Celine Dion, MGMT, Bruce Springsteen, and Jennifer Lopez.

At Sony, I was the company’s first Digital Product Manager, later stepping into the Director of Digital role. At Universal, I led direct-to-consumer eCommerce, strategic partnerships and growth-building artist stores, managing tech integrations and generating multimillion-dollar revenue. I also partnered with Samsung to launch Music Hub and oversaw content delivery across hundreds of platforms.

As CMO of Birde, I secured content licensing deals with Disney, ABC, and Nickelodeon for a smart audio device designed for kids. At Moshtix (part of Live Nation), I led brand partnerships for festivals like Bluesfest, Spilt Milk and Taronga Twilights - aligning youth-focused brands like Tinder and Sportsgirl.

In 2020, I launched Digital Collective Co. to bring corporate marketing muscle to purpose-led businesses. By 2022, I expanded into Business Boss Collective, a strategic advisory platform for founders and scale-ups.

In 2025, I acquired Keto Direct, a Shopify-led eCommerce business I restructured from the ground up, streamlining systems, optimising funnels, and layering in AI-powered automation and analytics.

Across my Digital Collective and Business Boss consultancies, I’ve delivered high-impact campaigns for:

  • Sonia Kruger’s “Strictly You” — leading brand, content and digital strategy for her dance-lifestyle platform

  • Jackie Gillies’ TransformU — branding, launching and scaling her digital course, retreats and live shows through full-funnel marketing and PR

  • Female founders like Carla Middleton, Claire Delmar and Dr Jodie — supporting their visibility and conversion with social content, photo/video shoots, website optimisation and lead gen strategy

My approach blends creativity with commercial rigour - always audience-first, always outcomes-led.

My Tools & Tech

  • Shopify

  • Webflow

  • WordPress

  • Stripe

  • Canva

  • Asana

  • Trello

  • Later

  • Klaviyo

  • Mailchimp

  • Slack

  • Zoom

  • Podcast Tools

  • Google Workspace

  • Microsoft Teams

  • META Business Suite

What I do best:

  • Brand positioning and audience-first messaging

  • Full-funnel strategy, conversion optimisation, and campaign planning

  • Marketing team design, leadership, and process implementation

  • Digital transformation, AI adoption, and martech integration

  • Commercial growth strategy for founders, scale-ups, and exec teams

Business Boss & CMO Services

Flexible, senior marketing leadership - without the FTE overhead

  • Retainer-based Fractional CMO engagements from 1–3 days per week

  • Embedded as your marketing lead or growth advisor

  • 90-day sprints available for launch or scale campaigns

  • Trusted network of content creators, designers, developers, and media buyers at your fingertips

Ready to grow?

  • If your business is scaling but your marketing isn’t - I can help you fix that. Let’s talk strategy.

Marketing & Growth Strategy

  • Dive deeper into the marketing strategy

  • Build out marketing and content calendars

  • Define audience segments and key messaging

  • Implement growth and scale strategies

1:1 Coaching

  • Clarify your business vision

  • Identify any blockers

  • Set achievable goals

  • Stay accountable

  • Claire Delmar

    Expertise in digital marketing

    ★★★★★

    Over the past year, Mia and the team have been an invaluable support in elevating my interior styling business.

    Their expertise in digital marketing, graphic design, and social media strategy has transformed the way I present my work and connect with my audience.

    From refining my brand's visual identity to crafting engaging content that truly reflects my aesthetic, their team has been consistently creative, strategic, and responsive.

    Their deep understanding of the digital industry has made all the difference, ensuring they are across all platforms and every content piece feels authentic and aligned with my brand and vision.

    CLAIRE DELMAR - STUDIO CD

  • Delivers beyond expectations

    ★★★★★

    Mia and the team at Digital Collective are an absolute delight to work with. Be it web copy, tone of voice or, as in our case, everything plus ongoing social media strategy and management, Mia and her team always deliver beyond expectation. I highly recommend engaging Digital Collective!

    PETER LODEWIJKS - RAAK

  • Great communicator

    ★★★★★

    Mia and our account team helped us with the development and execution of our social media strategy.
    They are great communicators, quick to respond and a pleasure to work with.

    ANGELA LAVENDAR - COUNTRY CULTURE

  • Laura Jenkins

    Strategic thinking and friendship

    ★★★★★

    It’s been so great working with Mia and the team this year. Thank you for the quality service, strategic thinking and friendship over the year.

    LAURA JENKINS - IN THE BLEND

  • Best in the business

    Mia from Digital Collective Co is really the best in the business. Working alongside her with my husband and my small businesses has been everything we have needed and more! Mia has advised us on so many things we really didn't know, which has benefited our businesses in so many ways. A forward thinker and so professional. Thank you Mia and the Digital Collective Co team!

    DEBORAH RAYMOND — PAPILLION

  • Delivered way above our expectations

    Mia, Nikki and the team were a joy to work with. They immersed themselves in our brief, guided us through the options and delivered way above our expectations. We asked for a website but they delivered so much more that will live on in our brand identity and that can be used immediately in our marketing assets. They are a smart and hard working team. Highly recommended to anybody looking to partner with a digital agency.

    CARLOS SANCHEZ — CAMINO

  • Exceptional business woman and marketing guru

    Mia is an exceptional business woman and marketing guru. I’ve found her professional approach very helpful when it comes to marketing and promoting my independent art business. She is full of knowledge and advice and most you find to work with. Highly recommend working with Mia!

    YASMIN SHIMA

  • What a dream team

    Wow what a dream team! If you're looking to start your own business and need help with the branding, social media, brand personality, tone of voice  etc, Digital Collective Co is the ONLY way to go! Each team member has their own unique super powers and will work thoroughly to produce something amazing, with meaning, that you will love. They've been really fun to work with and very supportive along the way. I would highly recommend!

    ANGELA FOULDS — THE POWER WITHIN

  • Able to completely bring to life our complicated branding requirements

    Amazing experience with the Digital Collective who were able to completely bring to life our complicated branding requirements.  A great company, fantastic people with the expertise and capability to appreciate the complexities and deliver

    BEN ALMOND — TSTREET

  • Inspired every day by her sense of hustle and drive for results

    Mia is a marketer in every sense of the word. She pairs a dedicated work ethic with an extreme passion for connecting consumers with the products they need or value. I was inspired every day by her sense of hustle and her drive for results.

    REBECCA COLLINS — WORDPRESS

  • They go above and beyond in every way.

    I have had the pleasure of working closely with DC the past few months and I cannot rave about them enough! Their expertise, support, professionalism & all-round divineness has been incredible.. They go above and beyond in every way…love them!

    LOUISE MCCANN — MOODY ACTIVEWEAR

  • I recommend if you need a A-star team!

    5 star team at Digital Collective Co! Since meeting Mia in 2020, they’ve been able to translate my ideas into real life and provide guidance where needed with the utmost professionalism and responsiveness! I recommend if you need a A-star team!

    LINDA DICKENS — WALT DISNEY

A Moment with Modern Mentors

The 'A Moment With Modern Mentors' podcast interview offers business leaders a platform to share their stories and business insights.

If you're a business leader who'd like to appear on 'A Moment With Modern Mentors' podcast, please book a call, and we can discuss your idea.

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