We asked our web dev guru Pash Pradhan all about the differences between Shopify and WordPress for your eCommerce site.
Shopify is an online platform for eCommerce sites. It’s a website builder where you can build your online store without much technical knowledge. You can choose a prebuilt template and start adding the products. All the required eCommerce functionality and tools are already provided along with the web hosting.WordPress.org is an open-source platform which means you need to install everything manually. You need to choose a website host (we love Ventra IP), buy the domain name then manually install each element of the site. There are themes you can buy or a designer/developer can create your design from scratch. You also need to install a separate plugin like WooCommerce to convert WordPress sites into an eCommerce website.
Getting your products found on search engines like Google is obviously a huge priority for any eCommerce business.In terms of SEO, both platforms are great. Shopify has many tools built in and there are instructional videos to help you out. You can add titles and descriptions to all your pages so they are found by the search engine crawlers (this is called metadata). It also allows you to customise your site structure and URLS which further enhances SEO.With WordPress, it’s all done through external plugins and tools. One of the most popular ones, Yoast, is free to download and will guide you through how you can improve your SEO. Yoast is one of the biggest SEO plugins online and has lots of resources to help with SEO.WordPress is also a content marketing and blogging platform, which means all your blogging tools are set up and ready to go. Blogging is important for SEO as it keeps your website current, gives your customers an idea of who you are and helps give your website credibility.
It depends upon the client’s needs and requirements. Shopify is easy to use and anyone, regardless of their technical knowledge, can install and use it. If you need a simple and fast eCommerce online store then Shopify is a great option.However, if you need a more customised eCommerce solution with custom requirements then I prefer WordPress. WordPress is more flexible to customise and is highly scalable compared to Shopify.
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